John Yacano

Growth marketing and operations professional

Resume

Backlight

Senior Growth Marketing Manager

May 2021 – Present

As the Growth Marketing Manager at Backlight, I lead the execution and delivery of marketing campaigns that align with revenue goals and drive measurable growth. My strategic oversight ensures that campaigns are optimized for maximum impact, while your implementation of marketing automation expedites lead nurturing and handoff processes, improving efficiency and conversion rates.

Key Contributions:
  • Successfully planned, executed, and optimized multi-channel marketing campaigns, resulting in
  • Streamlined the lead qualification and handoff process by implementing [specific automation tools], reducing time-to-sales by [metric].
  • Built and maintained executive-level reporting dashboards that provide actionable insights, enabling informed decisions to optimize campaign performance.
  • Collaborated effectively with sales, product, and content teams to ensure alignment and achievement of shared objectives.

Your data-driven approach, innovative solutions, and focus on delivering results have made you an invaluable asset to the team and a key driver of Backlight’s success

Limelight Networks

Regional Marketing Specialist

Jun 2019 – May 2021

As the Growth Marketing Manager at Backlight, I lead the execution and delivery of marketing campaigns that align with revenue goals and drive measurable growth. My strategic oversight ensures that campaigns are optimized for maximum impact, while your implementation of marketing automation expedites lead nurturing and handoff processes, improving efficiency and conversion rates.

Key Contributions:
  • Successfully planned, executed, and optimized multi-channel marketing campaigns, resulting in
  • Streamlined the lead qualification and handoff process by implementing [specific automation tools], reducing time-to-sales by [metric].
  • Built and maintained executive-level reporting dashboards that provide actionable insights, enabling informed decisions to optimize campaign performance.
  • Collaborated effectively with sales, product, and content teams to ensure alignment and achievement of shared objectives.

Your data-driven approach, innovative solutions, and focus on delivering results have made you an invaluable asset to the team and a key driver of Backlight’s success

Twisted Throttle LLC


Digital Marketing Specialist

Jan 2017 – Jun 2019

As the Growth Marketing Manager at Backlight, I lead the execution and delivery of marketing campaigns that align with revenue goals and drive measurable growth. My strategic oversight ensures that campaigns are optimized for maximum impact, while your implementation of marketing automation expedites lead nurturing and handoff processes, improving efficiency and conversion rates.

Key Contributions:
  • Successfully planned, executed, and optimized multi-channel marketing campaigns, resulting in
  • Streamlined the lead qualification and handoff process by implementing [specific automation tools], reducing time-to-sales by [metric].
  • Built and maintained executive-level reporting dashboards that provide actionable insights, enabling informed decisions to optimize campaign performance.
  • Collaborated effectively with sales, product, and content teams to ensure alignment and achievement of shared objectives.

Your data-driven approach, innovative solutions, and focus on delivering results have made you an invaluable asset to the team and a key driver of Backlight’s success

Education

Southern New Hampshire University

MS – Marketing

University of Rhode Island

Bachelor’s – Film & Media